Have you noticed that the BBC have a new sub brand?
It has has a new logo and always appears in the News. It's called 'recession' and has a red squiggly line bouncing up and down (more down) with an arrow on the end.
So .. what will the next sub brand be? My insider tells me it could well be 'recovery?'. The question mark is important but what's the logo going to be .... the infamous green shoots...
But when will they start using this?? Meetings are still ongoing at the Beeb.
Then apparently there will be a 'recovery' sub brand so that we all enter into a new golden era...
Let's wait and see what happens. No doubt Peston will enlighten us.
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I fear that this sub-brand will be in use for some time to come.
ReplyDeleteAs the recession deepens the next one could be a stylised representation of a drowning man clutching at a straw.
In any case I am sure that the BBC will continue to enjoy making us feel more gloomy when in fact if you have the "happy gene" (see front page of Guardian Weds 25th Feb) you will just mentally switch off and go and do something constructive to improve your lot - like getting some good business advisors in.